TIA Releases 100-Level Intro to ATS Program

LAS VEGAS — The Tire Industry Association (TIA) announced the release of a new 100-Level Intro to Automotive Tire Service (ATS) Program on the association’s On-Line University.  

Intro to ATS is designed for industry professionals who do not service tires but need introductory training into the tools, procedures and guidelines for servicing passenger and light truck tire and wheel assemblies. Intro to ATS is available only through the On-Line University.

“There are a lot of people in the tire industry who need an introduction to passenger and light truck tire service even though they do not change tires,” said Brian Rigney, TIA president. “Intro to ATS gives them the background information they need to understand the basic guidelines and procedures for servicing automotive tire assemblies.”

Intro to ATS is comprised of five modules: Passenger and Light Truck Tires; Passenger and Light Truck Rims, Wheels and Hubs; Passenger and Light Truck Tire Service; TPMS; and Sales. Each module provides an overview of the subject without going into the detailed step-by-step procedures that technicians need.

The Sales module is focused on the general steps to selling a tire to provide students with tips that will help them when working with prospective customers. The goal is to help non-technicians get a better understanding of passenger and light truck tire service and improve closing rates, TIA said.

“We’ve noticed an educational gap in the industry where promises made at the sales counter cannot be fulfilled in the shop,” said Kevin Rohlwing, TIA senior vice president of training. “Intro to ATS bridges that gap so sales and office personnel have the same foundational training as technicians, which ultimately will result in better customer service and increased productivity.”

Intro to ATS is only available for TIA members via TIA’s Online University for $50 a year per location with an unlimited subscription. Licensing agreements also are available for companies with their own online learning platforms.

About TIA: 

The Tire Industry Association, with a 99-year history representing all segments of the national and international tire industry, is the leading advocate, as well as, instructor in technical training of tire service technicians. For more information, visit www.tireindustry.org or call 800-876-8372.