FAQ

No. The company you are employed by does not have to be a TIA member for you to attend pre-show events.

Yes. Tickets will be mailed mid-October for orders received by Oct. 6, 2023. For orders received after Oct. 6, 2023, tickets can be picked up at the door one hour prior to the event. International ticket requests are available for pickup at will-call.

No. Registration is for TIA pre-show events only.

The Global Tire Expo – Powered by TIA is the tire and wheel segment of the SEMA Show, in the lower south hall of the Las Vegas Convention Center. It’s the place where the global tire industry gathers each year.

No. Qualified individuals may register online at www.semashow.com or on-site at the Las Vegas Convention Center at Main Registration.

The SEMA Show is a trade-only event. Only qualified individuals employed within the automotive aftermarket industry are approved to receive a badge to enter the exhibit hall.

The following business categories do not qualify to attend:

• Accounting firms
• Any non-automotive-affiliated company
• Attorneys/law firms
• Consumers
• Exhibition industry service companies
• Freight providers/Transportation companies/Towing companies
• Graphics companies – non-automotive
• Insurance agents
• Modeling agencies/agents
• Printers
• Packaging companies
• Promotional products companies
• Software companies
• Travel agencies/agents

Enthusiasts are able to purchase the "SEMA Friday Experience" badge at www.semafest.com to access the SEMA Show on Friday, November 3 ONLY.

SEMA requires proof that your business or the employer you work for is a current and legitimate automotive aftermarket business. You must supply documentation as proof that you are currently employed by or own the company you register under, such as:

• A current and valid business card with your name, company name, job title, and address corresponding with the information provided on your registration. (Digital renderings of your business card are not acceptable)
• A current and valid business license
• A current and valid tax registration certificate or business registration
• Recent paycheck stubs (handwritten company checks are not acceptable)
• Business photo ID (must include company name, photo, and your name)

If you registered and were approved for last year's Show and have not changed your company, job title, or contact information—such as your telephone number, address, or email—you may not be required to show proof of involvement in the automotive aftermarket industry again. If you have questions about documentation required, contact Customer Service, Monday–Friday from 9:00 a.m.–6:00 p.m. CST at 866-229-3687 or aapexsema@csreg.zohodesk.com. International callers dial +1-224-563-3154.

If you do not meet the above listed qualifications, enthusiasts are able to purchase the "SEMA Friday Experience" badge at www.semafest.com to access the SEMA Show on Friday, November 3 ONLY.

No. The company you are employed by does not have to be a TIA or SEMA member for you to attend the SEMA Show, but you do have to hold a qualified position and work within the automotive industry. The SEMA Show registration process requires you to provide proof that you are currently employed within the automotive industry.

Online attendee registration is $40 USD per person until Friday, June 30th. Starting July 1st, attendee registration online increases to $60 USD per person. Starting Friday, September 29th attendee registration online or onsite increases to $120 USD per person. Attendee badges allow entrance to both APPEX and the SEMA Show on all days of each Show. (Note: AAPEX exhibits are not open on Friday, November 3, but the SEMA exhibits are open on Friday.)

Non-Exhibiting Company (NEM) registration and Financial Investment Companies (FIN) are $200 per person online or on-site. NEM companies are limited to two people from each company attending for no more than two years.

Lost or forgotten badges may be reprinted on-site 1x only for a fee of $120 per badge. The fee for reprinting a non-exhibiting company (NEM) or Financial Investment Companies (FIN) badge is $200 per badge. You may not have anyone else's badge reprinted on-site but your own, and an official government-issued photo ID (such as a driver's license or passport) must be presented.

The SEMA Show is a trade-only industry event. Only qualified individuals employed within the automotive aftermarket industry are approved to receive a badge. Qualified individuals may register online at www.semashow.com or on-site at the Las Vegas Convention Center at Main Registration. We strongly encourage you to pre-register online to save time and money and receive your badge in the mail.

To receive your badge in the mail, you must be registered and APPROVED to attend before the domestic pre-reg deadline of September 29th, and international pre-reg deadline of September 15th.

No one under the age of 16, including infants, is allowed access to the exhibits. No exceptions. Show Management does not provide childcare services on-site. Use of a school-issued ID to prove age is not acceptable unless it provides a date of birth.

TIA/SEMA Member* Rate: $22.95 per net sq. ft.
Non-member rate: $37.95 per net sq. ft.
*TIA Membership application available at https://www.tireindustry.org/membership/become-a-member/.

Minimum Size: 100 net sq. ft. (10' x 10')
Island booths: add $4,500 to above rates.
Peninsula booths: add $1,500 to above rates.

A map and list of 2022 SEMA Show exhibitors is available at www.semashow.com/floorplan. Use "Search the Show" option on the top of this page for the exhibitor list. The 2023 SEMA Show Floorplan will be available in the Summer of 2023.