Advertising Planner and Agreement
TODAY'S TIRE INDUSTRY, published four times annually, is the educational resource for tire dealers, retreaders, and rubber recyclers. It gives you, the advertiser, direct access to thousands of proven decision makers, at discounted rates. The discount program for frequent advertisers allows you to customize your advertising selections. The more you advertise, the better the rate. Today's Tire Industry is the best source for reaching all of your potential customers in the tire, retreading and repairing, and rubber recycling industries.
Black & White Member Advertising Rate Card | | Page Size | 1X | 2X | 4X | Full
Half/Island
Half/Horizontal
Half Vertical
Third
Quarter | $ 798
$ 504
$ 504
$ 504
$ 420
$ 336 | $ 719
$ 452
$ 452
$ 452
$ 378
$ 305 | $ 651
$ 410
$ 410
$ 410
$ 341
$ 273 | • Additional charge of $150 per color.
• Additional charge for bleed ads is 20% of the page rate.
•TIA non-member advertisers add 20%. |
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4-Color Cover* Member Advertising Rate Card | | Cover | 1X | 2X | 4X | Full-Inside
Full-Outside | $ 1,628
$2,126 | $ 1,523
$1,985 | $ 1,418
$1,859 | • Only full-page, 4-color ads accepted for inside front, inside back or outside back cover positions. Ads must bleed.TIA non-member advertisers add 20%. |
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AD SIZES | | Ad dimensions are shown width x height. | Full Page with Bleed: set document trim size to 7 7/8" x 10 3/4" and extend bleed 1/8" beyond all edges of the page (8 1/8" x 11")
Full Page without Bleed: 7" x 10"
Half Page Island: 4 9/16" x 7 1/2"
Half Page Horizontal: 7" x 4 7/8"
Half Page Vertical: 3 3/8" x 10"
Third Page Square: 4 9/16" x 4 7/8"
Quarter Page Square: 3 3/8" x 4 7/8" |
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COVER POSITIONS
Current cover advertisers have the right of first refusal. Contact TIA for availability.
MECHANICAL SPECIFICATIONS
Provide artwork on disk (.jpg, QuarkXPress preferred). Include screen and printer fonts and supporting image files (300 dpi). Files may also be e-mailed in .tif, .eps, .jpg or .pdf file format. Save images and files in CMYK mode.
Film should be negative, right-reading, emulsion side down. Submit at 150 line screen for color ads and 133 line screen for black and white ads. If providing film for a 4-color ad, build out of 4-color process and include a color proof.
ARTWORK
The publisher does not accept responsibility for loss or damage to artwork. The cost of artwork, logos, typesetting, photographs, etc. is not included in the price of advertisement placement. An hourly rate applies if these services are needed.
AD CLOSING DATES
Ad materials deadline is the first day of the month preceding the month of the issue (i.e. December 1 for the Winter issue). Contact TIA for details.
DISPLAY AD CANCELLATIONS
Cancellations must be received on or before the 1st of the month preceding publication date. Contact TIA for details.
Cancellations of cover positions must be received 60 days prior to date of publication. Contact TIA for details.
Advertisers or their agents will be responsible for payment, even if copy is not received by the publisher in time for printing.
Contact Information: LaKisha Pindell
Director of Advertising800.876.8372 301.430.7280 301.430.7283 Fax lpindell@tireindustry.org
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