TIRE RETAILING
Decision makers in the retail tire and automotive service markets value this segment of Today's Tire Industry for the information and insights it provides that can increase profitability, train employees and keep the reader abreast of industry trends. Topics include tire industry products and improving marketing strategies, as well as legal and legislative issues.

COMMERCIAL TIRE SERVICE
A primary element of TIA's hugely successful Commercial Tire Service Training and Certification Program, this segment of Today's Tire Industry is the vehicle for providing tire dealers and their personnel a constant source of information about truck tire and wheel service. Each issue features step-by-step service procedures and safety guidelines for commercial tire service professionals, as well as the latest tools and equipment for the industry.

Bonus Distribution: Companies advertising in this section of Today's Tire Industry will receive a free black & white ad of the same size in two successive issues of TIA's Commercial Tire Service Today, a publication sent to over 5,000 TIA-Certified tire service technicians and instructors each month.

TIRE RETREADING & REPAIRING
This specialized section of Today's Tire Industry carries on the "Retreader's Journal" tradition, recognized for over 40 years. It is specifically targeted to tire retreaders, repairers, and their employees; retread and repair material sales personnel; equipment sales people; and others whose activities involve the tire and transportation industries. Subjects include: tire retread and repair techniques, equipment and tool innovations, and materials for retreading and repairing. Quality products, cost effectiveness, employee knowledge, and production efficiency are regularly featured topics.

TIRE & RUBBER RECYCLING
Improving the public's knowledge of tire and rubber recycling and the important contribution it makes to the economy and the environment is a major objective of Today's Tire Industry. Features highlight new businesses in the industry; purchasing guidelines for items with recycled rubber content; and government action at local, state, and federal levels. Innovation and advances in materials handling techniques, equipment, and technology take top billing, along with information about educational, training, and networking opportunities.